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What is Steps in Developing IMC Program about?

This document provides an overview of integrated marketing communications (IMC) including: 1) IMC is defined as a customer-centric and data-driven method of communicating with customers by coordinating all marketing communication tools. 2) Reasons for the growing importance of IMC include a shift from media advertising to other promotions, less reliance on advertisements, and rapid growth of digital communications. 3) The IMC planning model involves planning, executing, evaluating, and controlling promo

Author

Akshay Vk

Language

EN