About this document
Marketing Skills for Accountability is a document available to read on EtoBox.
This document discusses success in marketing and the importance of data and measurement. It contains three opinions on this topic: 1) Paul Ashby argues that a lack of accountability in advertising and marketing is endangering the media system. 2) Dave Elledge says that marketing pieces that engage their target audience and provide positive measurable results will show their creators to be successful marketers. 3) It says tomorrow
- Language
- EN