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Marketing Strategies and Consumer Preferences by Aman is a document available to read on EtoBox.

What is Marketing Strategies and Consumer Preferences about?

The document discusses the significance of marketing strategies in the coconut value chain across different regions, particularly in Central Luzon, Philippines, and Malaysia. It highlights the challenges faced by the coconut sector, emphasizing the need for effective marketing to enhance consumer preferences and ensure sustainability. Additionally, it notes the correlation between technological capabilities and marketing strategies in shaping consumer choices in coconut-based enterprises.

Author

Aman

Language

EN