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Crisis Management in the Tourism Industry by Dirk Glaesser is a book available to read on EtoBox.

What is Crisis Management in the Tourism Industry about?

The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences. Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as:• Terrorism and criminal activities• Risk perceptions and the influencing variables• The stakeholder concepts• Analysis methods- visibility of advantages/disadvantages of methods• Marketing instruments and best practicesWritten by one of the world's leading experts from the World Tourism Organisation, the book has global coverage, and presents international, up-to-date case studies and examples from countries such as the UK, Australia and USA. The book provides discussion of:• The influential effect of the mass media How crises effect the purchase decision process De

Author

Dirk Glaesser

Publisher

Routledge

Published

2006

Language

EN

ISBN

9781136413087

Subjects

Management, Travel, Economics