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About this Business, Management and Accounting article
Using Information as a Basis for Segmentation and Relationship Marketing: A Longitudinal Case Study of a Leading Financial Services Firm by Margaret Anne Emmelhainz; C. Bruce Kavan is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Margaret Anne Emmelhainz; C. Bruce Kavan
- Publisher
- Springer; Springer-Verlag; Springer Science and Business Media LLC (ISSN 1382-3019)
- Published
- 1999
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
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