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What is Country of Origin Effects on Cement Loyalty about?

This research report examines the effects of country of origin, perceived value, perceived quality, and brand loyalty among cement users in Uganda. A survey was conducted of 567 hardware dealers in Kampala who sell cement. The results found positive relationships between country of origin, perceived value and quality, and brand loyalty. Regression analysis showed that these independent and intervening variables explain 45.5% of brand loyalty. The report recommends that importers without local plants conside

Author

Raghuram Seshabhattar

Language

EN