Can I read SSRN 4902504 on EtoBox?

SSRN 4902504 by Shibanta Soren is a document available to read on EtoBox.

What is SSRN 4902504 about?

This research article examines the impact of Artificial Intelligence (AI) and Machine Learning (ML) platforms on consumer decision-making processes, highlighting their transformative effects on consumer behaviors, preferences, and attitudes. It explores key objectives such as understanding consumer perceptions, ethical implications, and the regulatory landscape surrounding AI and ML technologies. The study employs a mixed-methods approach, integrating qualitative and quantitative research to provide a compr

Author

Shibanta Soren

Language

EN