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Marketing Management Course Outline by nitesh tekriwal is a document available to read on EtoBox.

What is Marketing Management Course Outline about?

This document provides an outline for a marketing management course covering topics like marketing strategy, customer value, consumer decision making, and more. The course will have 20 sessions taught by Kapil Chaturvedi and Milind Fadnavis. Students will learn key concepts through lectures, case studies, exercises and a group project analyzing industry strategies. Assessment includes case study assignments. The goal is to help students understand marketing

Author

nitesh tekriwal

Language

EN