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COVID-19 Impact on Consumer Attitudes by JHASDFIJKSDF is a document available to read on EtoBox.

What is COVID-19 Impact on Consumer Attitudes about?

Consumers are forming more positive attitudes toward e-commerce during the COVID-19 pandemic due to increased need for cognition. The attitude-behavior gap for online purchases has reduced as consumers now see online shopping as convenient and safe compared to in-person shopping. Brands are using different motivational approaches like protecting self-confidence, boosting immunity, and preventing virus spread to change consumer attitudes toward their products during this time.

Author

JHASDFIJKSDF

Language

EN