About this document

Survey on Direct Marketing Calls by Archit Goel is a document available to read on EtoBox.

This research report summarizes the results of a survey on person-to-person direct marketing calls in Hong Kong. Key findings include: - Over half of respondents received direct marketing calls involving their personal data and over a third said these calls caused inconvenience. - Most common benefits from these calls were information on new products/services. However, over 40% said these calls were a nuisance. - Around 30% made complaints about unwanted calls involving personal data, usually to the Off

Author

Archit Goel

Language

EN