Can I read The Continuum of Consumer Choice on EtoBox?

The Continuum of Consumer Choice by GORDON R. FOXALL is a nonfiction available to read on EtoBox.

What is The Continuum of Consumer Choice about?

Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book understands the study of consumer choice as a paradigm of human socio- economic activity and seeks further understanding of its socio- economic and philosophical bases.The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styles from the everyday to the extreme. The focus is on explaining this continuum in behavioral, cognitive, and neurophysiological terms, affording the reader a unique perspective on the intellectual basis of consumer psychology and marketing. The reader gains insight into a critical combination of economic psychology, neurophysiology, and philosophy, which contributes to establishing marketing and consumer research as scholarly academic pursuits. The book’s particular focus is the proper p

Who reads The Continuum of Consumer Choice?

Author

GORDON R. FOXALL

Publisher

Routledge

Published

2024

Language

EN

ISBN

9781032201573

Category

nonfiction

Subjects

Business, Sales & Marketing