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Report by Samer Al- Saadni is a document available to read on EtoBox.

What is Report about?

This seminar paper examines the institutional challenges faced by Farfetch in the luxury e-commerce sector, focusing on the interplay between competitive performance and institutional power amidst digital transformation. It explores how Farfetch can maintain its competitive edge while navigating the systemic power of its traditional partners. The research highlights the importance of managing power dynamics and the ambiguity between exclusivity and digital personalization for successful institutional entrep

Author

Samer Al- Saadni

Language

EN