About this document

Luxury Brand Engagement on Social Media by Shreya is a document available to read on EtoBox.

In India, Instagram is the leading platform for luxury engagement, with YouTube, Pinterest, and WhatsApp also gaining popularity, while LinkedIn is emerging for brand positioning. The luxury market emphasizes gated content and personalized experiences to distinguish premium brands. Balancing performance marketing with brand equity is crucial, focusing on high intent metrics rather than broad targeting to maintain brand value.

Author

Shreya

Language

EN