About this document
Target Marketing Strategies Explained by Rishu Kumar is a document available to read on EtoBox.
Effective target marketing requires marketers to: 1) Identify distinct customer groups with different needs through market segmentation, 2) Select specific market segments to target, and 3) Establish and communicate the right benefits to each targeted segment. Market segmentation divides a market into groups of customers with similar needs and wants. Common types of segmentation include geographic, demographic by variables like age and income, and segmentation by race and culture to target different ethnic
- Author
- Rishu Kumar
- Language
- EN