About this document
Market Basket Analysis Techniques by Akshaya Lakshminarasimhan is a document available to read on EtoBox.
Market basket analysis is a technique used by retailers to uncover associations between items that are frequently purchased together. It analyzes transaction data to find combinations of items that occur together more often than one would expect by chance. For example, a market basket analysis of grocery store transaction data might find that customers who buy milk often also buy bread and eggs. Retailers can use these associated item patterns to inform targeted discounts and promotions.
- Author
- Akshaya Lakshminarasimhan
- Language
- EN