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What is Licensing and Franchising Strategies about?

This document discusses contractual entry strategies, focusing on licensing and franchising. It describes the key aspects of licensing agreements and franchising. The top advantages and disadvantages of licensing and franchising are outlined from the perspective of both the franchisor and franchisee. Guidelines are provided for managing licensing and franchising arrangements, and other contractual strategies like turnkey projects and management contracts are briefly covered. The document also discusses inte

Author

Bashar Hassan

Language

EN