Opening book details…
About this Business, Management and Accounting article
Creating the BBVA Experience: Beyond Traditional Brand Management by Alloza, Ángel; Conley, Stephen; Prado, Fernando; Farfán, Juana; Espantaleón, Raquel is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Alloza, Ángel; Conley, Stephen; Prado, Fernando; Farfán, Juana; Espantaleón, Raquel
- Publisher
- Palgrave Publishers Ltd.; Springer Science and Business Media LLC; Palgrave Macmillan Ltd. (ISSN 1363-3589)
- Published
- 2004
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)