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About this Engineering article
A Generalization of the Entropy Model for Brand Purchase Behavior by J. N. Kapur; C. R. Bector; Uma Kumar is a Engineering article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Engineering.
- Author
- J. N. Kapur; C. R. Bector; Uma Kumar
- Publisher
- John Wiley and Sons; Wiley (John Wiley & Sons); John Wiley & Sons Inc.; Wiley (ISSN 0894-069X)
- Published
- 1984
- Field
- Engineering (Physical Sciences)