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Marketing Channels and Customer Expectations by Miju Kim is a document available to read on EtoBox.
What is Marketing Channels and Customer Expectations about?
This document discusses key challenges in developing an optimal multi-channel strategy to meet high customer expectations. It must find the right mix of online and physical channels to provide customers with choice and a seamless shopping experience across channels. Developing synergies between channels is important while avoiding conflicts. The strategy also aims to gain a sustainable competitive advantage.
- Author
- Miju Kim
- Language
- EN