Can I read Advertising on EtoBox?

Advertising by Diego Dumont is a document available to read on EtoBox.

What is Advertising about?

The report discusses the role of advertising in shaping consumer attitudes towards brands, challenging the notion that advertising is primarily persuasive. It presents findings indicating that many advertisements do not aim to persuade, consumer attitudes towards competing brands are generally similar, and changes in brand attitudes often follow behavior changes rather than precede them. Overall, the evidence suggests that advertising functions more as brand publicity than as a tool for persuasion, with lim

Author

Diego Dumont

Language

EN