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What is Coca-Cola about?

Coca-Cola has a large international presence, operating in over 200 countries worldwide. It began expanding internationally in the early 1900s and further grew its global operations during World War II by supplying drinks to American troops abroad. In the 1980s, Coca-Cola centralized its marketing and branding under one global strategy to standardize operations and realize economies of scale. However, by the late 1990s, this "one-size-fits-all" approach was less effective in smaller markets. Currently, Coca

Author

Fiza Wahla342

Language

EN