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What is Why Consumers Choose Starbucks Coffee about?

Starbucks has established a strong presence in the Chinese coffee market, leveraging various pricing strategies such as skimming, prestige, perceived-value, and marginal-cost pricing to attract customers. Despite facing fierce competition from local brands like Luckin Coffee, Starbucks continues to innovate through co-branding, digital marketing, and localization strategies to cater to Chinese consumers. The company

Author

sebastianszymanski236

Language

EN