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Corporate Strategy by Richard L. Lynch is a nonfiction available to read on EtoBox.

What is Corporate Strategy about?

Cover......Page 1 Corporate strategy......Page 2 Brief contents......Page 8 Contents......Page 10 About this book......Page 16 How to use this book......Page 21 Guided tour of the book......Page 23 Guided tour of companion website......Page 26 Guide to the main focus of case studies......Page 27 Acknowledgements......Page 29 Publisher’s acknowledgements......Page 32 Part 1 Introduction......Page 36 Introduction......Page 37 Case study 1.1......Page 38 What is corporate strategy?......Page 40 Case study 1.2......Page 45 Core areas of corporate strategy......Page 48 Process, content and context......Page 50 Process: linking the three core areas......Page 51 What makes ‘good’ strategy?......Page 55 Strategy development in public and non-profit organisations......Page 56 Case study 1.3......Page 58 Critical reflection......Page 63 Questions......Page 64 Notes and references......Page 65 Introduction......Page 67 Case study 2.1......Page 68 Historical context of strategy......Page 69 Case study 2.2......Page 72 Prescriptive corporate strategy in practice......Page 73 Case study 2.3......Page 77 Emergent corporate strategy in practice......Page 78 Case study 2.4......Page 82 Some prescri

Who reads Corporate Strategy?

Author

Richard L. Lynch

Publisher

Financial Times Prentice Hall

Published

2006

Language

EN

ISBN

9780203018170

Category

nonfiction

Subjects

Management, Business, Management & Leadership