About this document
Burger Shack Retail Strategy Overview by Samra Siddiqui is a document available to read on EtoBox.
The Burger Shack aims to provide affordable, high-quality fast food in Pakistan. It faces strong competition from international brands and new local businesses. While the fast food market is growing, customer loyalty is low. The Burger Shack should increase its digital presence and branding activities to boost awareness and loyalty. It could also expand its menu, locations, and partnerships to take advantage of opportunities in the attractive fast food industry.
- Author
- Samra Siddiqui
- Language
- EN