Can I read Consumer Behavior Course Overview on EtoBox?

Consumer Behavior Course Overview by Dennis Perez is a document available to read on EtoBox.

What is Consumer Behavior Course Overview about?

This course provides a 50-session, full credit overview of consumer behavior and psychology as it relates to marketing. The course uses lectures, projects, cases and role plays to cover topics like consumer decision making processes, models of consumer behavior, psychological, social and cultural influences on consumers, and applying consumer insights to marketing strategy. Students are evaluated based on a project, assignment, quizzes, class participation, mid-term exam, and final exam.

Author

Dennis Perez

Language

EN