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Make Poverty Business : Increase Profits and Reduce Risks by Engaging with the Poor by CRAIG WILSON, Craig Wilson, Peter Wilson is a nonfiction available to read on EtoBox.

What is Make Poverty Business : Increase Profits and Reduce Risks by Engaging with the Poor about?

"Poor people in developing countries could make excellent suppliers, employees and customers but are often ignored by major businesses. This omission leads to increased risk, higher costs and lower sales. Meanwhile, businesses are asked by governments and poverty activists to do more for economic development, but their exhortations are rarely based on a proper business case. Make Poverty Business bridges the gap by constructing a rigorous profit-making argument for multinational corporations to do more business with the poor. It takes economic development out of the corporate social responsibility ghetto and places it firmly in the core business interests of the corporation, and argues that to see the poor only as potential consumers at the bottom of the pyramid (BOP) misses half of the story. Make Poverty Business examines the successes, failures and missed opportunities of a wide range of global companies including Wal-Mart, BP, Unilever, Shell and HSBC when dealing with the poor and with development advocates in the media, NGOs, governments and international organisations. It includes a discussion on how to use a poverty perspective to provoke profitable innovation - not only to

Who reads Make Poverty Business : Increase Profits and Reduce Risks by Engaging with the Poor?

Author

CRAIG WILSON, Craig Wilson, Peter Wilson

Publisher

Taylor & Francis Group

Published

2006

Language

EN

ISBN

9781351280471

Category

nonfiction

Subjects

Business, Economics, Management

Rating

3.67 / 5 (3 ratings)

Updated

2026-03-14