Can I read Green Marketing: Beyond Traditional Approaches on EtoBox?
Green Marketing: Beyond Traditional Approaches by Liz Londoño is a document available to read on EtoBox.
What is Green Marketing: Beyond Traditional Approaches about?
The document discusses green marketing, emphasizing its role as a practice where companies strive to exceed traditional marketing by promoting environmental values. It highlights the intention behind green marketing, which is to create a positive association between these values and the company
- Author
- Liz Londoño
- Language
- EN