About this document
Bibliographie Complémentaire by katakehaeraston is a document available to read on EtoBox.
The document references multiple studies on celebrity endorsement and its impact on consumer behavior, brand credibility, and purchase intention. It includes a meta-analysis on the effectiveness of celebrity endorsements and discusses the implications of celebrity transgressions on brand evaluations. The findings highlight the complex relationship between celebrity influence and consumer perceptions in marketing.
- Author
- katakehaeraston
- Language
- EN