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Can I read Public symbols: Analysis of the Florida recount case on EtoBox?
Public symbols: Analysis of the Florida recount case by Michael Murray is a Business, Management and Accounting article available to read on EtoBox.
What is Public symbols: Analysis of the Florida recount case about?
## Abstract Symbols are reductionist in nature. When used to influence thought and behavior, symbols cause the receiver to hold critical faculties in abeyance. In politics symbols cause the viewer or listener (the receiver) to acquiesce and to submit to the overpowering and diminishing nature of the symbol. In the field of public‐sector marketing, the manipulation of uniquely political symbols (words, ceremonies, objects, rituals) is emerging as an important subject for study. The manipulation of public symbols in the highly dramatized Florida recount case provides an important context for analyzing how public symbols were marketed to produce desired results. © 2002 John Wiley & Sons, Inc.
Who reads Public symbols: Analysis of the Florida recount case?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Michael Murray
- Publisher
- John Wiley and Sons; Wiley (John Wiley & Sons); John Wiley & Sons Inc.; Wiley (ISSN 0742-6046)
- Published
- 2002
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)