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What is Brand Risk Management Strategies about?

Brand risk management is important as brands become more vulnerable due to factors like brand extensions, value concentration in fewer brands, and product substitution. Brand risk needs to be evaluated from the perspectives of customers and other audiences on social media who can influence purchase decisions. An effective risk management strategy involves risk mapping to quantify threats, brand vulnerability analysis, and implementing an integrated strategy to strengthen brands and mitigate risks from poten

Author

ankitgautam89

Language

EN