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About this Business, Management and Accounting article
Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking by David W. Stewart is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- David W. Stewart
- Publisher
- Elsevier Science; Elsevier ; Elsevier BV (ISSN 0148-2963)
- Published
- 1998
- Field
- Business, Management and Accounting (Social Sciences)