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Marketing Mix: The 7Ps Explained by ERIKA REJANO is a document available to read on EtoBox.

What is Marketing Mix: The 7Ps Explained about?

The document discusses the importance of the marketing mix, also known as the 7Ps of marketing, in developing a business plan and marketing strategy. The 7Ps include product, place, price, promotion, people, packaging, and process. An entrepreneur must carefully consider each P to determine the right combination that meets customer needs while achieving profitability. Specifically, the entrepreneur should ask questions about each P at the onset of planning to ensure an effective strategy.

Author

ERIKA REJANO

Language

EN