Can I read Marketing Management : Text and Cases on EtoBox?

Marketing Management : Text and Cases by Dolan, Robert J. is a book available to read on EtoBox.

What is Marketing Management : Text and Cases about?

This is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on research and implementation. This makes the discussion of the marketing mix much more coherent for professors to teach and students to learn.

Author

Dolan, Robert J.

Publisher

Boston: McGraw-Hill Irwin

Published

2002

Language

EN

ISBN

9780071123280

Subjects

Business, Management, Marketing