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What is Environmental Uncertainty in Batik SMEs about?
This research article investigates the impact of entrepreneurship orientation on innovation capability among small and medium-sized enterprises (SMEs) producing written batik in Yogyakarta during the COVID-19 pandemic. It finds that environmental uncertainty significantly enhances the positive effect of entrepreneurship orientation on innovation capabilities. The study emphasizes the importance of innovation for SMEs to survive and adapt in a challenging business environment.
- Author
- ptriprdla
- Language
- EN