About this document
Visual Merchandising by సీతమ్మ గారి మనవడు మణికంఠ is a document available to read on EtoBox.
This study examines the impact of visual merchandising on customer purchasing behavior at Reliance Fresh stores in India. Visual merchandising techniques like store appearance, lighting, music, window displays, mannequins, and price tags were evaluated using a questionnaire. The objective was to understand how visual elements influence customer buying choices. Literature on the topic suggests store atmosphere and visual displays can affect customer consideration of products and impulse buying. The research
- Author
- సీతమ్మ గారి మనవడు మణికంఠ
- Language
- EN