About this document
Wolf - Marianne McGarry by Navi is a document available to read on EtoBox.
The document presents a study on consumer attitudes towards fair trade coffee, revealing that only a small percentage of consumers in San Luis Obispo County are likely to purchase it compared to conventionally produced coffee. Despite the growth in fair trade coffee sales, it remains a niche product with limited appeal, as consumers prioritize flavor, quality, and price over ethical considerations. The research methodology involved simulated test marketing to assess purchase interest and consumer perception
- Author
- Navi
- Language
- EN