About this document
Retail Garment Industry Demand Analysis by Alokta Bhatnagar is a document available to read on EtoBox.
This document discusses demand analysis of the retail garment industry in India. It provides an introduction to the large and growing industry. The objectives of the research were to study consumer behavior and forecast demand. Both primary and secondary research was conducted, including surveys of consumers and retailers in Delhi. Key findings included preferred brands and discounts for different age groups. Demand for two brands was forecasted using time series analysis and standard deviation. Suggestions
- Author
- Alokta Bhatnagar
- Language
- EN