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What is Maruti Suzuki & Hyundai Marketing Strategies about?
This chapter discusses the marketing strategies of Maruti Suzuki India Limited and Hyundai Motor India Limited. It examines parameters like brand positioning, advertising, sales promotion, pricing, distribution, and after-sales service for both companies. Marketing is defined as meeting customer needs profitably. Marketing strategies help businesses understand customers, guide financial goals, and increase sales by utilizing resources. The key elements of a marketing strategy are the target market strategy
- Author
- Nitika Sharma
- Language
- EN