About this document
Understanding Consumer Buying Behavior by Subhas Chettri is a document available to read on EtoBox.
1. The document discusses consumer buyer behavior and the consumer decision making process. It outlines the key factors that influence consumer behavior such as cultural, social, personal and psychological factors. 2. A model of consumer behavior is presented showing the different stimuli that influence the buyer
- Author
- Subhas Chettri
- Language
- EN