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Fresco Sweets, established in 1984, has expanded from a single shop in Rawalpindi to four branches across Pakistan, offering high-quality, preservative-free sweets and baked goods. The document discusses the role of microeconomics in small and medium-sized enterprises (SMEs), highlighting their significant contributions to GDP and employment in various income-level countries, particularly in Pakistan. Additionally, it outlines marketing strategies for Fresco Sweets, factors of production, demand elasticity,

Author

Zunaira Ghani

Language

EN