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Can I read Strategic Social Media : from Marketing to Social Change on EtoBox?

Strategic Social Media : from Marketing to Social Change by Mahoney, L. Meghan; Tang, Tang is a business book available to read on EtoBox.

What is Strategic Social Media : from Marketing to Social Change about?

<i>Strategic Social Media</i> is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.<br> <ul> <li>Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform</li> <li>Provides comprehensi

Who reads Strategic Social Media : from Marketing to Social Change?

It is typically read by working professionals who need an authoritative practice reference.

Common subject areas: medicine, law, business, engineering.

Author
Mahoney, L. Meghan; Tang, Tang
Publisher
Wiley-Blackwell
Published
2016
Language
EN
ISBN
9781119259190
Category
business
Subjects
Marketing, Sociology, Science
Updated
2026-03-24

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