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TikTok Advertising Effectiveness in PH by Cristine Ramos is a document available to read on EtoBox.

This document summarizes a research study on the efficacy of TikTok as an advertising tool during the COVID-19 pandemic. The study aims to determine how effective TikTok is at promoting businesses and products. It also examines the advantages and disadvantages of using TikTok advertising, how it affects sales, and business practices used on TikTok. The study scope is limited to business owners using TikTok from February to April 2021 in the Philippines.

Author
Cristine Ramos
Language
EN