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What is Service Quality Models Review 2012 about?

In the world of business, customers are crucial. Companies must keep satisfying their customers to improve profitability and market share to survive in the competition. Companies need to find what their customers need, what they want, and what they value. In recent decades, scientists found that the quality of services has a significant influence on customer satisfaction and customer loyalty. There are many suggested models for Service Quality measurement but in this study, we focus on four particular

Author

JimmiJini

Language

EN