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What is Understanding STP in Marketing Strategy about?

The STP model (Segmentation, Targeting, Positioning) is a strategic marketing approach that helps companies identify customer segments, select target markets, and create a unique product image. Segmentation divides the market into smaller groups based on shared characteristics, targeting selects the most suitable segments to serve, and positioning establishes a distinct brand image in consumers

Author

Abhishek Rana

Language

EN