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Can I read Consumer Behaviour (Prentice Hall International Editions) on EtoBox?
Consumer Behaviour (Prentice Hall International Editions) by Leon G; Kanuk, Leslie Lazar Schiffman, Leslie Lazar Kanuk, Leon G. Schiffman is a business book available to read on EtoBox.
What is Consumer Behaviour (Prentice Hall International Editions) about?
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
Who reads Consumer Behaviour (Prentice Hall International Editions)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Leon G; Kanuk, Leslie Lazar Schiffman, Leslie Lazar Kanuk, Leon G. Schiffman
- Publisher
- Prentice Hall ; Prentice Hall International
- Published
- 1997
- Language
- EN
- ISBN
- 9780133729887
- Category
- business
- Subjects
- Management, Business, Marketing
- Updated
- 2026-03-25
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