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About this Business, Management and Accounting article
How Do Virtual AI Streamers Influence Viewers’ Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal by Xianfeng Zhang; Yuxue Shi; Ting Li; Yuxian Guan; Xinlei Cui is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Xianfeng Zhang; Yuxue Shi; Ting Li; Yuxian Guan; Xinlei Cui
- Publisher
- Springer Science and Business Media LLC
- Published
- 2023
- Field
- Business, Management and Accounting (Social Sciences)
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