About this document
Ba 3 by Phonebaba is a document available to read on EtoBox.
The study investigates the impact of sales promotion on organizational activities at International Breweries PLC in Ilesha, Osun State. It examines various promotional tools such as point of purchase, coupons, premiums, and sponsorships, concluding that each has a significant effect on improving sales and organizational performance. The findings suggest that effective sales promotion strategies are essential for enhancing customer engagement and driving revenue growth.
- Author
- Phonebaba
- Language
- EN