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Can I read 产品经理的设计思维 : 以成果导向驱动产品创新的成功实践 = What customers want : using outcome-driven innovation to create breakthrough products and services on EtoBox?
产品经理的设计思维 : 以成果导向驱动产品创新的成功实践 = What customers want : using outcome-driven innovation to create breakthrough products and services by (美)安东尼?W?伍维克著, (美)安东尼. W. 伍维克(Anthony W. Ulwick)著 , 郭紫娟译, 伍维克, Wick Ul, 郭紫娟, (美)安东尼.W.伍维克(Anthony W.Ulwick) is a business book available to read on EtoBox.
What is 产品经理的设计思维 : 以成果导向驱动产品创新的成功实践 = What customers want : using outcome-driven innovation to create breakthrough products and services about?
本书主要介绍产品经理的设计思维--以成果导向驱动产品创新的成功实践, 从细分市场, 到明确市场机遇, 创造, 评估和精确定位颠覆性创意.通过对微软, 强生, 美国国际集团和其他知名大公司实例进行案例分析, 指导企业如何: 获取独特的客户输入, 使创新预测成为可能;先对手一步发现创新机会, 进行破坏性创新, 发现新市场或在核心市场实现增长;明确创意, 技术和并购是最有可能创造客户价值的几个方面;系统地确定突破性产品和服务概念.
Who reads 产品经理的设计思维 : 以成果导向驱动产品创新的成功实践 = What customers want : using outcome-driven innovation to create breakthrough products and services?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- (美)安东尼?W?伍维克著, (美)安东尼. W. 伍维克(Anthony W. Ulwick)著 , 郭紫娟译, 伍维克, Wick Ul, 郭紫娟, (美)安东尼.W.伍维克(Anthony W.Ulwick)
- Publisher
- 北京：电子工业出版社
- Published
- 2016
- Language
- ZH
- ISBN
- 9787121305351
- Category
- business
- Subjects
- Marketing, Business
- Rating
- 4 / 5 (248 ratings)
- Updated
- 2026-03-13