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What is Product Issues in Channel Management about?

1) There are 3 major areas of product issues in channel management: new product planning and development, the product life cycle, and strategic product management. 2) The product life cycle model describes the stages a product passes through from introduction to growth, maturity, and decline. Channel management strategies must adapt to the needs of products in each stage of the life cycle. 3) Key considerations for new product planning include gaining channel member input, ensuring acceptance, fitting pr

Author

inflibnet inflibnet

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EN