About this document
Tourism Marketing Environment Analysis by tranbaoan2180 is a document available to read on EtoBox.
The document discusses the marketing environment and marketing system for the hospitality and tourism industry. It describes the microenvironment (internal) forces including the company, suppliers, customers, competitors, public, and marketing firms. It also describes the macroenvironment (external) forces such as economic, demographic, natural, technological, political/legal, and socio-cultural factors. It explains how companies should analyze their environment through scanning and SWOT analysis. Finally,
- Author
- tranbaoan2180
- Language
- EN